B/R x NBA Opening Night

For the B/R Kicks' activation at NBA Opening Night, I designed an immersive event experience that celebrated basketball culture and sneaker hype. The activation blended bold visuals, interactive elements, and dynamic branding to engage fans and create shareable moments. Used for both the 2023 and 2024 seasons, the design captured the energy of the game while seamlessly integrating B/R Kicks’ signature aesthetic. From custom installations to environmental graphics, every detail was crafted to enhance the atmosphere and leave a lasting impression on attendees.