NBA Digital

I developed this campaign to promote the NBA App, emphasizing the ease of watching live games on mobile devices. Featuring Giannis Antetokounmpo, LeBron James, and James Harden, the dynamic visuals captured the energy of the game and the accessibility of the app. The campaign resonated so well with upper management that it was selected for high-visibility placement on billboards during the 2020 NBA All-Star Game, amplifying its reach to basketball fans nationwide.