MLB Post Season 2022

In 2023, my concept was selected as the foundation for Major League Baseball’s postseason branding, setting the overall creative direction. With the introduction of the pitch clock that year, I wanted to incorporate that theme into the design. I created a time warp effect inspired by a countdown timer, using the matchup cities as the clock and placing the players and logos at the center. I developed the key art used across the league and built a comprehensive toolkit with Photoshop files and assets, ensuring seamless implementation for designers and vendors. The artwork appeared on billboards, buses, elevators, social media, and digital platforms, maintaining a cohesive look throughout the postseason. This project required strategic thinking, attention to detail, and adaptability to unify MLB’s visual identity during one of its most high-profile events.