MLB Post Season 2022

The MLB wanted a fall-themed campaign for the 2022 postseason, centered around the question, "Who is Mr. October?" My concept was chosen as the foundation for the branding, setting the creative direction for all campaign visuals. I developed the key art used across the league and built a detailed toolkit with Photoshop files and assets, making it easy for designers and vendors to implement. The artwork was featured on billboards, buses, elevators, social media, and digital platforms, creating a unified and recognizable look throughout the postseason. This project required strategic thinking, precision, and flexibility to bring MLB’s vision to life on a large scale.