BeliBaby Branding & User Interface

BeliBaby is a prenatal supplement brand for men and women that faced a unique challenge. Originally launched as the first prenatal vitamin exclusively for men—emphasizing the importance of healthy sperm for a healthy baby—the brand quickly gained success. With that momentum, they expanded their offerings to include prenatal vitamins for women, as well as collagen powder, GLP-1 peptides, postpartum supplements, and more. Their initial branding, designed solely for men and centered around a blue color scheme, needed to evolve. My role was to expand their identity to accommodate both women's products and gender-neutral offerings while ensuring flexibility for future product additions. Beyond branding, I also redesigned their website to seamlessly integrate the new product lines while keeping the layout adaptable for continued growth.