NBA on TNT All Star 2023

I served as the lead designer for the NBA All-Star Game on TNT, developing the key creative that defined the overall visual identity for the event. My design set the foundation for all campaign materials, ensuring a cohesive and dynamic brand presence. To streamline execution across multiple teams, I created a key art toolkit—a meticulously crafted set of Photoshop files and assets optimized for seamless use by designers and third-party vendors. This artwork was featured across billboards, buses, elevators, social platforms, and product placements, unifying the event’s branding across digital and physical spaces. This project demanded precision, adaptability, and strategic thinking to bring the NBA’s All-Star vision to life on a grand stage.